Media Revolution-Newspaper Sales

Over the last 10 years, all newspapers have lost readers, some more than others. The only one which has not had a rapid decline in the last year is The Sun. The majority of the newspapers contains advertisements. If advertisements go down, newspapers will lose their money. The most famous head of media is Rupert Murdoch. In the 80's, he changed the who newspaper system by moving his newspaper company, which used to be typewriters and large hand manoeuvered printers, moved his company to a computerized office in Whopping. The Sun has achieved their success is by changing the cover price to a cheaper price. Those newspapers which have rapidly lost readers have put up cover prices and allowed freebies to counteract their downfall. Free newspapers are aimed at those who commute often and industries have accused these newspapers of dumbing down the news. Some newspapers try to reach a broader audience by having internet websites, which has been successful. Only a third of the Guardian's audience live in Britain. The Kindle and iPad are now new ways to access the news. I honestly wouldn't pay for the news, as it is shown on TV and I believe that their is a 'slow death' of the newspaper because of the advancement of technology.

Illegal file sharing

This also links to the Digital Economy Bill. There is a large case of those who are blamed for downloading illegally, when it was actually someone who hacked into their broadband connection. Those who are caught illegally file sharing will eventually be punished by using the Digital Economy Act.

Digital Economy Bill

The Digital Economy Bill came into effect in June 2010. It was created to use against people who downloaded illegally. The purpose of the bill is to prevent this. It involves 4 actions taking place. It involves 3 letters being sent to the consumer, getting sterner with each time. The final action involves either slowing down their connection to the internet or cutting it off all together.

Exam question

'The impact of the internet on the media is revolutionary'. Discuss. on Prezi

Web 2.0 and 3.0

The advantage of web 2.0 and 3.0 is that everyone can get involved. In web 3.0, everyone can now find things easier to access, as the sites are now advertise on the sides of the websites, adverts which now are advertised for the specific person.

The Cost of Free

The advantages to the 'cost of free' are that anyone can use it. Free speech has also been created, which means that anyone can create their own website or blog and everyone has equal voice, equal access and equal potential. Also, the desires and wants are being met more frequently. This is due to the introduction to Web 3.0. Google ad 'bids' gets the companies' more exposure. Software can now be more downloadable. An example of this is Keygen cracks.

A disadvantage of the cost of free is that privacy isn't there. Anyone can find out mostly anything about you. AOL released people's web searches and found one of the people in a few hours using only the searches and a phonebook. Also, once something is online, it is there forever. Our generation only know about the internet. There is a chance of being stereotyped, taking away the element of surprise of finding something. Google ad bids promote small businesses and convergence means that people can spend more because if they spend online, they feel that it is not real money.

The Social Network

The Social Network is about the creation of Facebook. Mark Zuckerburg comes up with the idea after hearing about the same sort of idea, but just involving Harvard University. He eventually gets sued for stealing the person's intellectual property and for copyright, as the co-worker of the company gets fired due to the fact he is given a small proportion of the companies money. One of the main issues that this film raises is the idea of intellectual property. Intellectual property is an idea that a person can create. Another idea this film pursues is the idea of copyright. This is when a person has put a lot of money into his money

Wikinomics critique

I think that the Wikinomics theory is very useful and I think that it is true. This is because it helps find the advantages and disadvantages of the use of media products, ie, news, television, film and newspapers. It also helps point out the advantages and disadvantages of social networking sites. I think that these strengths and weaknesses of media products can prepare people for their potential careers by knowing what the product can achieve and the hinderances that can occur throughout their jobs.

Wikinomics-Activity one

Peering
The benefits of peering are that when in businesses, it cuts the distribution costs down almost zero. However, it is bad for people who want to protect their creative materials and ideas as intellectual property. The example I will use in this case is the music industry. The advantage of broadcasting music for free is that if the band is new and they want to know what the general public thinks of them before the music will become purchasable. Also, broadcasting the music for free will allow viral marketing to take place, making the band gain more curiosity. An example of this is when Metallica had disagreed with the idea of downloading because they believe they should make money for the music they produce.

Free creativity
The advantage of free creativity is that there are websites such as YouTube that can help people who want to broadcast themselves, as either singers, music video directors or general directors to sell their product to the prospective audience. The disadvantage to this is that music video directors or film directors will have a high chance of having their intellectual property stolen and claimed as someone else's work.

Democratised

Thinking globally
An advantage to 'thinking globally' is that it brings people together. An example of this is facebook. However, a disadvantage to an social networking site is that the user may be subjecting to cyber bullying. There are a few cases where users committed suicide due to online bullying.

Perfect storm
An advantage to the perfect storm is that the convergence earns more money. The digital natives click on the adverts that web 3.0 creates, earning the company more money.

Chris Anderson, 2006, The Long Tail Theory

The Long Tail theory is when a company focuses on the large mainstream products, rather than using products from small niche markets. An example of this is films. On large international websites, when someone shows interest in a large film, they can show recommendations of other large blockbuster films. However, websites like amazon and play.com, choose products fit for the consumer's tastes and interests, for example, if they happen to be a huge horror film fan, the website will recommend other horror films.

When selecting Halloween, the films which were recommended, due to past consumer choice, was Cabin Fever, Orphan etc, mainly from the horror genre, but most notably, the subgenre 'slasher'.