The advantages to the 'cost of free' are that anyone can use it. Free speech has also been created, which means that anyone can create their own website or blog and everyone has equal voice, equal access and equal potential. Also, the desires and wants are being met more frequently. This is due to the introduction to Web 3.0. Google ad 'bids' gets the companies' more exposure. Software can now be more downloadable. An example of this is Keygen cracks.
A disadvantage of the cost of free is that privacy isn't there. Anyone can find out mostly anything about you. AOL released people's web searches and found one of the people in a few hours using only the searches and a phonebook. Also, once something is online, it is there forever. Our generation only know about the internet. There is a chance of being stereotyped, taking away the element of surprise of finding something. Google ad bids promote small businesses and convergence means that people can spend more because if they spend online, they feel that it is not real money.
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