Peering
The benefits of peering are that when in businesses, it cuts the distribution costs down almost zero. However, it is bad for people who want to protect their creative materials and ideas as intellectual property. The example I will use in this case is the music industry. The advantage of broadcasting music for free is that if the band is new and they want to know what the general public thinks of them before the music will become purchasable. Also, broadcasting the music for free will allow viral marketing to take place, making the band gain more curiosity. An example of this is when Metallica had disagreed with the idea of downloading because they believe they should make money for the music they produce.
Free creativity
The advantage of free creativity is that there are websites such as YouTube that can help people who want to broadcast themselves, as either singers, music video directors or general directors to sell their product to the prospective audience. The disadvantage to this is that music video directors or film directors will have a high chance of having their intellectual property stolen and claimed as someone else's work.
Democratised
Thinking globally
An advantage to 'thinking globally' is that it brings people together. An example of this is facebook. However, a disadvantage to an social networking site is that the user may be subjecting to cyber bullying. There are a few cases where users committed suicide due to online bullying.
Perfect storm
An advantage to the perfect storm is that the convergence earns more money. The digital natives click on the adverts that web 3.0 creates, earning the company more money.
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