Wednesday 6 April 2011

Media Revolution-Newspaper Sales

Over the last 10 years, all newspapers have lost readers, some more than others. The only one which has not had a rapid decline in the last year is The Sun. The majority of the newspapers contains advertisements. If advertisements go down, newspapers will lose their money. The most famous head of media is Rupert Murdoch. In the 80's, he changed the who newspaper system by moving his newspaper company, which used to be typewriters and large hand manoeuvered printers, moved his company to a computerized office in Whopping. The Sun has achieved their success is by changing the cover price to a cheaper price. Those newspapers which have rapidly lost readers have put up cover prices and allowed freebies to counteract their downfall. Free newspapers are aimed at those who commute often and industries have accused these newspapers of dumbing down the news. Some newspapers try to reach a broader audience by having internet websites, which has been successful. Only a third of the Guardian's audience live in Britain. The Kindle and iPad are now new ways to access the news. I honestly wouldn't pay for the news, as it is shown on TV and I believe that their is a 'slow death' of the newspaper because of the advancement of technology.

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