Media Revolution-Newspaper Sales

Over the last 10 years, all newspapers have lost readers, some more than others. The only one which has not had a rapid decline in the last year is The Sun. The majority of the newspapers contains advertisements. If advertisements go down, newspapers will lose their money. The most famous head of media is Rupert Murdoch. In the 80's, he changed the who newspaper system by moving his newspaper company, which used to be typewriters and large hand manoeuvered printers, moved his company to a computerized office in Whopping. The Sun has achieved their success is by changing the cover price to a cheaper price. Those newspapers which have rapidly lost readers have put up cover prices and allowed freebies to counteract their downfall. Free newspapers are aimed at those who commute often and industries have accused these newspapers of dumbing down the news. Some newspapers try to reach a broader audience by having internet websites, which has been successful. Only a third of the Guardian's audience live in Britain. The Kindle and iPad are now new ways to access the news. I honestly wouldn't pay for the news, as it is shown on TV and I believe that their is a 'slow death' of the newspaper because of the advancement of technology.

Illegal file sharing

This also links to the Digital Economy Bill. There is a large case of those who are blamed for downloading illegally, when it was actually someone who hacked into their broadband connection. Those who are caught illegally file sharing will eventually be punished by using the Digital Economy Act.

Digital Economy Bill

The Digital Economy Bill came into effect in June 2010. It was created to use against people who downloaded illegally. The purpose of the bill is to prevent this. It involves 4 actions taking place. It involves 3 letters being sent to the consumer, getting sterner with each time. The final action involves either slowing down their connection to the internet or cutting it off all together.

Exam question

'The impact of the internet on the media is revolutionary'. Discuss. on Prezi

Web 2.0 and 3.0

The advantage of web 2.0 and 3.0 is that everyone can get involved. In web 3.0, everyone can now find things easier to access, as the sites are now advertise on the sides of the websites, adverts which now are advertised for the specific person.

The Cost of Free

The advantages to the 'cost of free' are that anyone can use it. Free speech has also been created, which means that anyone can create their own website or blog and everyone has equal voice, equal access and equal potential. Also, the desires and wants are being met more frequently. This is due to the introduction to Web 3.0. Google ad 'bids' gets the companies' more exposure. Software can now be more downloadable. An example of this is Keygen cracks.

A disadvantage of the cost of free is that privacy isn't there. Anyone can find out mostly anything about you. AOL released people's web searches and found one of the people in a few hours using only the searches and a phonebook. Also, once something is online, it is there forever. Our generation only know about the internet. There is a chance of being stereotyped, taking away the element of surprise of finding something. Google ad bids promote small businesses and convergence means that people can spend more because if they spend online, they feel that it is not real money.

The Social Network

The Social Network is about the creation of Facebook. Mark Zuckerburg comes up with the idea after hearing about the same sort of idea, but just involving Harvard University. He eventually gets sued for stealing the person's intellectual property and for copyright, as the co-worker of the company gets fired due to the fact he is given a small proportion of the companies money. One of the main issues that this film raises is the idea of intellectual property. Intellectual property is an idea that a person can create. Another idea this film pursues is the idea of copyright. This is when a person has put a lot of money into his money